MUMBAI: Big FM has launched a late night show named after the radio station’s brand philosophy â€?Suno Sunao Life Banao’ with RJ Junaid and author Priya Kumar.
The show aims to listen to the listener’s life issues arising out of work, career, love and its impact on relationships while celebrating winners who overcome such challenges in their lives. The show will play two hours of RD Burman’s hits every night.
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At the press conference for the launch of the show, actor Shiney Ahuja expressed the importance of friends and well wishers, and shared his experiences of all the traumatic days that he had to go through recently. Other guests at the event were Puja Bedi, Julia Bliss and Riyaz Gangji.
92.7 Big FM company spokesperson said, This show truly reflects our brand philosophy Suno Sunao Life Banao & hence named the show after it. We understand people listen to radio in the night actively & are more engaged with the medium. However, there is clear gap & growing discontentment among the audiences on it being repetitive & relatively less engaging. Our show aims to capture life issues & truly listen & counsel them to win in life. RD Burman’s music is the best musical expression we found to underline the show as its evergreen & uplifting like no other & true celebration of life….
Adding to her new role in radio co-host Priya Kumar said, Though I have been a motivational speaker for multi national corporate houses for over a decade, radio has given me the opportunity to reach out to a larger audience on a personal level. The mission of Big FM â€?Suno Sunao Life Banao’ is in sync with my purpose. And one look at the world around you, you will agree that this is a much needed show to add some clarity in the confusion that trails a lot of people. There is hope, there is a way out, there are more possibilities than there can be problems, and that is the message of our show….
