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MUMBAI:`Lage Raho Munnabhai`, the hugely awaited sequel to the blockbuster `Munnabhai MBBS`, beats to the tune of Worldspace Satellite Radio, as Vidya Balan essays the role of an RJ at Worldspace – `RJ Jhanvi`, the lead female character. Showcasing the attitude and pizzazz of a seasoned Worldspace RJ, Vidya Balan shows how RJs on the network`s channels connect with listeners across the country on a daily basis. The marketing alliance with the movie helps showcase Worldspace`s unique ability to reach out to audiences across the country and present them with superior quality radio entertainment.
“Worldspace constantly looks to create innovative opportunities in order to reach out to the music lovers, to highlight the medium`s ability to deliver quality programming. RJ Jhanvi on Lage Raho Munnabhai is representative of how our RJ`s connect with audiences everyday. This association is one such initiative, designed to reach out to our young and enthusiastic consumers – the youth segment. We are delighted to be associated with Lage Raho Munnabhai,” said Harshad Jain, Chief Marketing Officer, Worldspace India.
Radio Jhankaar, the 24-hour contemporary Hindi music channel on Worldspace Satellite Radio, celebrates the association with the rib-tickling comedy with a series of events – exclusive contests, interviews and a special series featuring RJ Jhanvi herself as she sets the airwaves on fire hosting the prime time show at 7PM from 1st to 7th September. Tune in to hear RJ Jhanvi`s effervescent voice on her very own radio show that made Munna`s heart skip many a beat. Vidya Balan hosts a weeklong special show, sharing her experiences and giving away goodies galore.
While the excitement grips the listeners, enthusiasts may participate in the Laga Raho Munnabhai contest and get their hands on some exclusive Laga Raho Munnabhai merchandise. Get your hands on free tickets to the movie; collector`s items such as autographed audio CDs and a whole lot more. For more details and to participate in the contest, log on to www.worldspace.in http://worldspace.in/ or tune in to Radio Jhankaar before the 10th of September.
Join RJ Jhanvi, Munna and Circuit on a hilarious journey exclusively on Worldspace Satellite Radio.
