MUMBAI: Karcher India, a pioneer in cutting-edge cleaning technology, proudly announces an innovation that transcends traditional household chores, embracing the cultural heartbeat of India intertwined with music. The rise of indie-fusion has not only influenced popular restaurants but also captivated the youthful population on platforms like Instagram and YouTube. Capitalizing on the enthusiasm of the younger demographic, Kärcher India aims to transform the perception of vacuum cleaners, making them visually and sonically appealing, aligning with the spirit of innovation and music. Harmoniously blending with the indie-fusion beat, the vacuum cleaner assumes the role of an instrument, incorporating modern elements like guitar and piano alongside traditional Indian instruments such as the sitar and tabla. This unique blend goes beyond cleaning; it’s about creating an immersive experience.
For the first time ever, they’ve fused these traditional sounds of instruments with a touch of the West, incorporating instruments like guitar, piano, sitar, tabla, and a distinctive touch with spoon clinking in collaboration with music director Shobhit. After a collaborative jam session, the song took shape, featuring the central lyric “Bring Back The WOW.”
“We’re transforming the mundane into the extraordinary, turning a simple household task into a celebration of cultural richness and cutting-edge technology. It’s not just about cleaning; it’s about creating an experience. We are excited to bring this musical revolution to our customers and the world. We are immensely proud of this collaboration with talented artists who have contributed to the unique soundtrack on cleanliness.” says Jatinder Kaul, Managing Director at Karcher India.
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Thrilled to share a ground-breaking moment with all of you, Kärcher India has released a captivating video that captures the essence of our commitment to innovation, creativity, and the joy of redefining what cleaning can be.
*Audio Credits for Karcher India Music Video*
Singer: Vishakha Jha
Music/Mixing: Shobayy
Tabla: Gurpreet Arneja
Sitar: Muskan Malhotra
Guitars: Karan Mehrotra
Audio Mastering: Arvinder Nikku (Supersonic Studios)
Their collective effort has played a pivotal role in bringing this innovative project to life.
Click here for the video.
Let’s celebrate this exciting step forward as Karcher India continue to push boundaries and make Kärcher a beacon of ingenuity in the world of cleaning technology. Join Karcher India in commemorating this significant leap by following the hashtags #BringBackTheWOW on social media. As their commitment to innovation propels us forward, Kärcher remains a distinguished pioneer in the world of cutting-edge cleaning technology.
