MUMBAI: Karbonn Mobiles has inked a deal with Eros and Mediaone to launch special edition phones and tablets for promoting Rajinikanth’s upcoming movie Kochadaiyaan.
As part of the deal, the handset maker will manufacture five lakh Kochadaiyaan phones under its mobile branding. The range of mobile devices will include feature phones, smartphones and the newly-launched Karbonn Smarttab 1.
The handset will undergo some cosmetic design changes and will feature exclusive content like pre-installed acts, screensavers, dialogues, exclusive movie trailer, images, trivia and the signature tune of the movie. The devices will also bear Rajinikanth’s signature.
Karbonn mobiles is expected to roll out the Rajinikanth phones and tablets by September or October coinciding with the music launch of the movie.
Kochadaiyaan is a Tamil period film, directed by Rajinikanth’s daughter Soundarya R Ashwin, and marks Kollywood debut of bollywood actress Deepika Padukone.