MUMBAI : Today, pioneering Indian artist Karan Aujla releases his highly anticipated second studio album Making Memories via Warner Music Canada and Warner Music India, available on digital stores and streaming platforms here.
The eight-track album ushers in a new era of Punjabi music as Aujla and executive producer Ikky portray the perfect fusion of western sounds and traditional Punjabi language that stands as a testament to the artistic journey undertaken by both artists to create a distinct, unparalleled offering.
The album’s focus single “Try Me” inspires listeners, boosting self confidence and making them feel unstoppable in their endeavours – watch the official music video here.
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“I’m excited for everyone to see and feel what we’ve been working on for the last twelve months. This album is a new introduction to all the different communities who’ve been supporting me and my journey so far,” Aujla says. “I can’t wait to see everyone’s reactions online as they create memories of their own – it makes it all worth it.”
“After years of building, dreaming and working over every last detail of this album with Karan and our creative teams, Making Memories is finally out in the world,” Ikky says of the album. “I’m so happy to share this project and see it take on a life of its own. Karan and I put our all into this album and had the best time creating and experimenting together to bring everyone a complete vision of our favourite combined musical styles.”
Making Memories is also available as a special limited-edition, orchid purple vinyl now on pre-sale here.
Prior to Making Memories, Aujla released “Admirin’ You” featuring Preston Pablo. The official music video surpassed 11.3 million views in 24 hours, sat at #1 on YouTube Canada and Australia charts and charted in New Zealand, Pakistan, United Kingdom, and the UAE. The single became the #1 trending track on Instagram Reels globally within the first week; inspired over one million creations on Snapchat in less than two weeks. The success expanded to TikTok and landed on the platform’s viral charts. Followed was a historic moment as Aujla became the first Indian artist to cover Apple’s New Music Daily global playlist with an exclusive interview on the Zane Lowe show. Aujla also became the first artist to get a #1 track placement and cover simultaneously on Spotify’s biggest Punjabi playlist Punjabi 101 on day of release.
