MUMBAI: MX TakaTak, India’s leading short video platform onboards rapper and actor Sidhu Moosewala. Delighting his massive fan following with this move, Sidhu is all set to entertain and connect with newer audiences through engaging content. In his 6-month exclusive period with this short video application, Sidhu will be seen interacting with fans via live sessions, dropping original songs first and exclusively for the MX community, as well as participating in exciting hashtag challenges. Sidhu recently released a challenge #CelebrityKiller based on his new trendsetter song that has witnessed massive participation from users across the country who are lip syncing to this groovy tune.
Here is a glimpse of what’s in store for the rapper’s fans on MX TakaTak
Sidhu has in a span of a few weeks, impressively hit 1.1 Million followers, and 3.2 Million likes on the platform in no time. Sidhu got his breakthrough in the industry with the song “So High” in 2017. Since then, the Punjabi singer and actor has been winning the hearts of Indians across the globe. He is now ready to candidly interact with his followers on the MX TakaTak app, where his fans will be creating videos on his latest track – #CelebrityKiller. He has recently posted a video inviting his fans to participate in the challenge. The platform has been home to budding musicians and artists across the country, where with various initiatives, they get a chance to shine and rise and this has really struck a chord with Sidhu.
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Speaking about the same, Sidhu Moosewala said, “Since the pandemic hit us last year, I have observed that MX TakaTak has given budding artists and musicians the much-required platform to showcase their talent and connect with the audience. Joining MX TakaTak would only strengthen my connect with a wide range of fans on the app and interact with them, and hopefully inspire other budding artists. I’m thrilled to be part of the MX TakaTak family, and it is great to see such phenomenal traction on my videos so far.”
Sidhu has joined the ranks of Virat Kohli, Hardik Pandya amongst others who are part of this elite group of celebrities on the platform and speaking about the same, he added saying, “I’m delighted to be amidst such august company and today, musicians are looking at platforms like MX TakaTak as a go to platform to connect with their fans and promote their music. After IDGAF, Celebrity Killer is my second song launch on this platform and having such partnerships really makes the song travel far and wide.
MX TakaTak has been the go-to platform for celebrities from different walks of life – be it Virat Kohli, Yuzvendra Chahal, Dhanashree Verma, Melvin Louis & Hardik Pandya to interact with their fans in the best way. Home to 48Mn+ unique content creators and 150Mn Monthly Active Users, MX TakaTak, is the one-stop shop for all your entertainment needs. The app has shown exponential growth with consumer and creation experiences at its core and proves to be the market leader, building a large community of content creators and long-tail influencers.
