MUMBAI: The Indian music industry is leaving no stone unturned to be in pace with the techo-savvy world. From telecom industry to digital, the music business is experimenting and expanding its footprint in all the fields. Recently, the music of a Kannada film ‘Namma Anna Don’ was released on mobile platform.
Taking mobile entertainment to the next level, Idea Cellular launched the music of Kannada superstar Ramesh Arvind, claiming that it’s the country’s first-ever music release on mobile phones. Starting today, Idea subscribers can hear/download songs from the movie and also set them as Dialler Tone. The songs of the movie would be available for download for the next five days.
Produced by Ravijoshi of Luv Kush productions, the music of the movie is composed by Mathews Manu. Rajesh Krishnan, Laxmi Sunitha, Shastry have lent their voices to lyrics of Shankar Raman. Written and directed by Ramesh Aravind, Nam Anna Don highlights the importance of “people first profit next” motto in Health Care in India in a lively manner.
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Idea Cellular Chief Operating Officer-Karnataka Siva Ganapathi, along with the entire star cast of the movie â€?Nam Anna Don’, including lead actor Ramesh Aravind were present at the launch.
Speaking at the launch, Idea Cellular chief operating officer-Karnataka Siva Ganapathi said, Music is an integral part of Idea’s offerings and we are always looking at innovative ways to reach out to our consumers. We are happy to launch the music for the movie â€?Nam Anna Don’ to take mobile entertainment to the next level, by bringing in the country’s first ever music release on mobile. Not limited by location, Mobile audio release on Idea offers a unique experience – only for Idea subscribers. Idea has always strived to offer rich content to our subscribers and would continue to do so….
Actor Ramesh Arvind said, What an Idea Sirji! was my first reaction when we thought of releasing the NAM ANNA DON audio on the Mobile platform. We are proud of our association with Idea Cellular and I’m sure through the mobile phone we will take the music of the movie to many music lovers across Karnataka. I am not sure if every household has a cd player but I’m sure most people have a mobile phone….
