MUMBAI: IMImobile, an end-to-end enabler of Mobile Value Added Services for Mobile Operators, Media Companies and Enterprises, yesterday launched a â€?Make My Tunes’ service on its industry-leading RBT platform. The service has been launched by Aircel as â€?Dialer Tune – Song Edit’. Aircel customers in Chennai and Tamil Nadu circle can dial a number and select their favorite section of a song as their RBT.
The same service can be made available to operators across the country This service enables users to listen to a full song and choose any part of the song as their RBT. Additionally, this gives users the option to download the selected part of the song as a Ringtone, or dedicate the song to friends, providing a unified music experience to consumers. This service can replace conventional IVR-based music services like Music on Demand, RBT discovery portal and Ringtone portals.
This service can be offered to any operator as a stand-alone service connected to their existing RBT platform over standard integrations.
Related Post
Vishwanath Alluri, Founder and Chairman, IMImobile, said, ‘Make My Tune’ is a shining example of IMImobile’s R&D and innovation pedigree made to work for the benefit of telcos, subscribers and content owners. CRBT is at a mature stage and this one-of-its-kind service will revolutionise and re-energize it by giving the 3-in-1 advantage of enhanced CRBT, Mobile Radio and Music on Demand to subscribers….
The market size for RBT in India is approximately Rs 2200 crore and growing at a fast pace. Further, Mobile Radio and Music on Demand form another Rs 2000 crore of potential market. MVAS has witnessed unprecedented growth during these times of cut-throat competition among telecom service providers and will continue its growth path.
