MUMBAI: If you were one of those who sent their happy moment pictures of NH7 in the hope of being featured in a video, then your wait is almost over. Out of the 900 plus pictures MTS received in response to the initiative, the best are currently being selected to be part of a video that will be released this month.
As part of the contest, MTS carried out an initiative that asked festival goers to upload their pictures of attending the festival on Instagram. This was the one of the biggest pre-festival, during the festival and post festival events carried out by digital agency Brandmovers India, who has conceived and developed this initiative.
Brandmovers India director Suvajyoti Ghosh said, “People especially at music festivals love to click a lot of photos and share them on Instagram and Twitter. MTS India encouraged these guys to click pictures at the NH7 music by this activity.” The initiative was promoted on the MTS India social media sites. The pictures had to be tagged with #MakesMeHappy and #NH7MakesMeHappy. #NH7MakesMeHappy was even trending in Twitter at one point in time on top 10 India Twitter trends.
As a sign of appreciation, participants were given Flipkart vouchers and tickets to the NH7 Weekender.