IMA Forum to bring industry veterans on common platform

MUMBAI: The Indian Music Academy co-founded by Durga Jasraj and Vikram Shankar is bringing together decision makers from all constituents of the Indian Music Industry on one single platform next month.

An initiative of the IMA, the conference titled IMA Forum 2009 aims to formulate ‘A Positive Step For The Betterment Of The Indian Music Industry’ and is scheduled to take place in Mumbai on August 8, 2009 

IMA & Director Art & Artistes Vikram Shankar says, For the past three years we have been successfully executing all the
goals of IMA. This year we decided to bring the concerned people of the Indian Music Industry on one platform to discuss the
problems which are currently hovering over the Indian Music Industry and find innovation solutions to counter them. In a way
the idea of this Form is to re-invent the Indian music industry that will eventually lead to development….

Playback singer Shaan, who will also be one of the speakers at the IMA forum, says, The IMA forum is indeed exciting as it
is an interactive platform for sharing ideas, a serious discussion where various issues will be addressed which will
hopefully bring about a change down the line. It is also a platform to be updated with new technologies of the Music
Industry…. This conference will hear views of people who are driving the music industry, Artist fraternity, Radio channels,
Ministry of Tourism, Music companies, Music channels and corporate sponsors 

The forum will be inaugurated by Bharat Ratna Dr APJ Abdul Kalam, IMA Founder Patron Pt. Jasraj, Pt. Hari Prasad Chaurasia, Javed Akhtar and will be spread across three sessions 

Session I

â€?Emerging global opportunities for all forms of Indian music and the role of the government and the corporate and media’.

Speakers

Dr. APJ Abdul Kalam

Mr. Sujit Banerjee, Ministry of Tourism Secretary

S. Ramadorai, CMD Tata Consultancy Services

A.P. Parigi, M.D., Times Infotainment Media Ltd.

Javed Akhtar, Veteran lyricist

Session II

â€?Contribution of the retail industry to the growth of the Indian Music Industry’

Speakers

Pradeep Shrivastava, Idea Cellular C.M.O.

Rajat Kakkad, M.D., Universal Music

Neeraj Roy, M.D., Hungama.com 

Soumitra Moitra, Head Entertainment Planet M 

Session III

â€?Actions required to protect, encourage and develop the Indian Music Industry.’

Speakers

Atul Churamani, Vice President, Sa Re Ga Ma Ltd

Vipul Pradhan, CEO, PPL

Shaan, Playback singer

Saurav Kanwar, Head Programming, Channel [V]

Shashi Vyas, Director, Pancham Nishad

In the last three years, IMA in association with Idea Cellular have organised world class musical events. The academy’s
agenda in the first year was primarily launching a nationwide talent search. The following year, it organised a series of
concerts in India and across the globe. This year, IMA brought classical music to an even larger audience by bringing it into
people’s drawing rooms and registred high TRP ratings amidst the IPL cricket series. With the IMA forum 2009, this philanthropic arm representating the India’s music heritatge now discusses the roadblocks openly with the decision makers.

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