Related Post
Mumbai: IMA in association with Idea Cellular organized a musical event “Jalsa”, a 12- city Indian Music concert to popularize Indian Music in India and across the globe. The grand finale of the event was held on 7th April in historic Purana Qila, Delhi.
To promote Indian Music, Idea and legendary Indian musicians like Pt. Jasraj, Pt. Shivkumar Sharma, Pt. Hariprasad Chaurasia, Ustad Zakir Hussain came together to support this initiative. “Idea Jalsa” has enthralled the audience across India by holding concerts in 12 cities, in which upcoming artistes have shared the stage with living legends, states the release.
Commenting on the occasion Idea Cellular Ltd chief marketing officer Pradeep Shrivastava said, “We are delighted to be associated with IMA to promote Indian music in a big way. India has a rich tradition of music and we are sure that `Idea-Jalsa` concerts will fulfill the dreams of many upcoming musicians as this provides a platform to promote their talent. Idea-Jalsa is a small tribute from us to the living legends and upcoming artistes of Indian music. We hope that with Jalsa, Indian music`s finer nuances will be appreciated by a much larger audience rather than just a niche restricted audience.”
Adding to this, spokes person for the Academy Durga Jasraj shared, “Indian Music Academy is a Movement¦It has been working on different aspects to generate more interest and awareness amongst the youth towards Indian Music and to do welfare to the music fraternity. The Idea-Jalsa a 12 city concert series has made a huge impact on the young audiences and given a platform to worthy young masters. It has also helped to bridge the gap between the maestros and listeners through the unique interactive sessions which are held soon after the performances are over. All this has been possible only because of the support and guidance of our Patrons and partnership with Idea Cellular Ltd and the fantastic media support it has received.”
