MUMBAI: Information & Broadcasting (I&B) ministry has launched a multi-media initiative that spotlights impact of the government policies at grassroots level across multiple sectors.
I&B minister Manish Tewari unveiled ‘Glimpses of the India Story’ on 13 May, drive that captures “the journey of development in the last nine years across various sectors through the programmes and policies of the Government.”
The multi-media initiative would be put across on television, radio, print and outdoor publicity with the objective of informing and appraising the public to encourage greater participation in these efforts.
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Tewari said these initiatives would place in perspective the Government’s journey for promoting cohesion and compassion through equitable growth and social inclusion which has permeated across all sections of society. This has accelerated social inclusion by providing better opportunities for livelihood, access to social safety nets and therefore an improved quality of life.
Tangible progress achieved in key sectors such as education, health, telecom, rural and urban infrastructure and basic civic amenities have led to a greater sense of confidence among the people particularly the youth, he said.
Using “Meelo hum aa gaye Meelo hamien jaana hain” tagline, this initiative will be disseminated in 11 regional languages across the country.
