MUMBAI: Hungama Digital Media Entertainment has bagged four awards at The Promotion Marketing Awards of Asia (PMAA) – ‘The Dragons of Asia’ 2012.
The company picked up the dragon for ‘Best in India Campaign’ for its Maruti Suzuki Cricket Stock Exchange campaign. The campaign also bagged gold for ‘The Best Innovative concept’ category and silver for ‘The Best Use of the Internet in a Promotion Marketing Campaign’ category.
The 7 UP Lemon Pattalum campaign of Hungama picked up silver for ‘Best Use of Social Marketing in a Promotion Marketing Campaign’. The company also bagged the ‘Best Integrated Communications Campaign’ for Bacardi Together Club, ‘Best Digital Promotion Marketing Campaign’ for launch of Mahindra XUV 5OO and ‘Best Use of the Internet in a Promotion Marketing Campaign’ for Heinz Claymation and launch of Mahindra XUV 5OO.
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The awards highlight the company’s performance in the field of digital marketing, social media strategy, integrated communications campaign and interactive solutions to clients across various verticals.
PMAA, The Dragons of Asia recognizes and honours the most spectacular and innovative campaigns done by agencies in Asia. This year, the awards witnessed the introduction of the Dragons of Malaysia, in partnership with Marketing Magazine, in a plan to recognize more local agencies. All winning campaigns were judged locally and then again in the Dragons of Asia. The 50 gold, silver and bronze winners will now take part in the 2012 MAA Worldwide Globes to be held later in 2012.
