MUMBAI: Producer/directer Rakesh Roshan has decided to engage audience for his upcoming superhero science fiction ‘Krrish 3’ using social media. Superstar Hrithik Roshan will unveil the first look with live video chat on Facebook on 27 June at 3pm followed by Instagram (@hrithikroshan).
The third film of the Krrish series under the Filmkraft Productions banner, has kicked off its promotions. Hungama Digital Media Entertainment is spearheading the digital campaign and claims of reaching over 50 million people on the first day of the launch. The company states, “This will be one of the largest social media launch campaign for a movie in the Indian entertainment industry so far.”
“In India, 25 per cent of all internet usage is for social networking. With over 78 million Indians on Facebook, digital really opens an array of opportunities that will impact the way entertainment is marketed and consumed today,” Hungama Digital Media Entertainment MD and CEO Neeraj Roy said.
As a part of the campaign, Roshan, who plays Krrish in the series, will show the motion poster of the movie. The live video chat will be activated on four Facebook pages: Hrithik Roshan’s official fan page, the ‘Krrish 3’ movie official fan page, the BollywoodHungama.com fan page and the official Bollywood on Facebook fan page.
“With the launch of ‘Krrish 3”s first look on Facebook, we are not only addressing domestic audience, but 1.5 billion south Asians globally. This is just the kick start of numerous of activities we will roll out for the film including music, videos, gaming, etc,” he added.
The chat will be moderated by Radio City’s RJ Archana who will have a special interaction with Roshan.
Commenting on the initiative, Rakesh Roshan said, “We are looking forward to unveil the first look of our film, Krrish 3 on Facebook. This film is a result of a lot of dedication and creative effort from the entire team. We want to maximize the potential of social media; reach out to millions of fans the world over and this is the first ever Bollywood film to launch its first look motion poster on Facebook. We are excited that a large number of people will see the first look simultaneously at launch.”
Hrithik Roshan said, “I am really excited about chatting with my fans through the Facebook Live video chat and eagerly look forward to the big unveiling of the Krrish 3 digital motion poster. Today’s Technology is simply phenomenal, as in an instant we can get immediate reactions and feedback on our films. I’m a huge believer in the power of social media as it directly involves our fans and supporters, and for a movie such as Krrish 3 it takes the experience to the next level.”
‘Krrish 3’, will continue the story of Rohit Mehra and his superhero son Krrish, after Koi… Mil Gaya and Krrish. The film starring Hrithik Roshan, Priyanka Chopra, Vivek Oberoi and Kangna Ranaut is slated to release on 3 November.