MUMBAI: Bollywood actor Hrithik Roshan has collaborated with India’s first and only transgender band, 6-Pack Band, for the video of its new single ‘Ae Raju’.
The winner of four Goafest advertising awards and one honorary Webby award, 6 Pack band has over ten million views on YouTube and now with its fifth single, ‘Ae Raju’, the band seems set to break the internet all over again.The band, earlier, received support through several biggies from Bollywood that include Sonu Nigam, Anushka Sharma, Arjun Kapoor, Shah Rukh Khan and others.
In ‘Ae Raju’, Hrithik Roshan makes the world a more welcoming place for India’s first transgender band, true to the philosophy of Brooke Bond Red Label. This philosophy is also echoed by Hrithik Roshan’s lifestyle brand, HRX, whose motto ‘Defeat defeat’ motivates the members of the band so they can be superheroes in their own right. By giving an all-new, empowering meaning to a term that’s used as a term of endearment by the transgender community at large, ‘Ae Raju’, HRX believes that the Brooke Bond Red Label 6-Pack Band can truly be the best version of them.
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Treated in a unique comic book style, the video of the song is yet another stand out feature, and is certainly going to be a talking point for not just the fans of Hrithik and the band, but for fans of music and film in general! The ‘kickass’ story, style and slogan of the song is also the reason Oppo Mobile has come on board as ‘Tech partner’. The ‘selfie moment’ of Hrithik and the band in the video is sure to be viral on social media.
The 6-Pack Band has been launched by Y-Films and features music by Shameer Tandon, who is also the project curator. The lyrics of ‘Ae Raju’ are co-written by Late C. Manikantan and Shameer Tandon. The video is directed by Nupur Bhargava & Hitesh Kewalya of Invisible Rabbit. The band constitutes among its members Asha Jagtap, Bhavika Patil, Chandni Suvarnakar, Fida Khan, Komal Jagtap, Ravina Jagtap.
“I think that one of the main causes of anxiety in the society as a whole is the feeling of differentiation between people. It’s important to feel connected to people around you and we cannot just reject them just because they are different from us. I’ve been following the 6 pack Band and when I heard that the 6 pack band is creating a meaningful message in a fun, entertaining way, I had to be a part of it. Shooting with them was an amazing experience,” says Hrithik Roshan.
“Hrithik is one of the most inspiring stars of our generation who doesn’t just walk the talk, but hell dances the song when he says he believes in equality, respect, and love for all”, says Y-Films Brand Partnerships & Talent Management spokesperson Ashish Patil.
Watch the video:
