MUMBAI: Delhi’s Hit FM in association with Idea Cellular has announced an on-air talent hunt show where the listeners stand a chance to win an all expenses paid trip to London. The contest, â€?The Michael Jackson This Is It Challenge’ will culminate with a live, on-stage performance in Delhi and avail the listeners a chance to attend the upcoming concert of pop legend Michael Jackson in July 2009, which is also touted as his last.
The contest will kick off with a call for entries in the form of teasers, entry promos, trivia capsules, shock jocks, jock mentions and tune-ins, inviting listeners of Hit FM to exhibit their singing prowess on-air. The participants will sing their favourite Michael Jackson record on the IVRS for duration of 30 secs. Hit’s jury will select the best performers and run their promos on-air, requesting Delhi listeners to vote for their favorite singer.
Five short listed participants chosen by the listeners will be invited to the Radio Station to sing for the listeners and get voted for their performance. Three finalists will then be selected to perform at The Sports Bar, Gurgaon, on 28th June 2009.
Additionally, IDEA subscribers interested in participating in the Contest will get a special chance to be able to â€?Jump the Queue’ and head straight for the final selection, without undergoing the first round of selection process.
Speaking about the contest Idea Cellular, Chief Operating Officer-Delhi, Atul Chaturvedi says, Music is Universal, and has always been at the core of Idea’s innovative Value Added Services portfolio. Idea’s musical talent hunt show, â€?The Michael Jackson This Is It Challenge’ on Hit FM, will help us connect with the youth of Delhi who has always aspired to do something unique and make a mark in the society. We are hopeful that Idea subscribers and other Delhites will come out in large numbers to exhibit their talent and gain a lifetime opportunity to attend Michael Jackson’s show….
According to Hit FM, Programming Head, Neetu Puri Mathrani, Hit FM has always given Delhi and our partners, a unique blend of programming. We are happy to partner with Idea to present â€?The Michael Jackson This Is It Challenge’ – another unique music show for our listeners. Our initiatives with Idea have been very successful in the past, and we hope to witness similar fervor for our latest initiative….