Related Post
MUMBAI: Advertising major Grey will host a provocative music seminar at the 54th Annual Cannes International Advertising Festival on 23 June 2007 in the Debussy Theater in Cannes, France. A live music performance is anticipated. The seminar entitled, “Selling In, Not Selling Out – Marketing and Music” will provide advertisers and their agencies a deeper understanding of the fast-changing entertainment marketing landscape as the music and communications industries join forces to drive brand building. Grey Senior Vice President of Music Josh Rabinowitz says, “The formerly disparate worlds of music and marketing are cross-pollinating and this merger, once viewed with suspicion, is now being embraced by mega-artists like U2 and Jay Z who are debuting singles using TV ads as the vehicle.” The panel discussion will explore: how songs created specifically for ads become global hits; how brands are impacting the creation of hit records; how deals are brokered and how individuals are taking skill sets from one industry and applying them to the other.
The highpoint of the seminar will be the appearance of two artists atop the matrix of music and marketing: Folk/rock legend, Donovan, who burst upon the music scene in the mid-60s, with such hits as “Sunshine Superman”, “Mellow Yellow” and “The Hurdy Gurdy Man.” His “Try and Catch the Wind” has appeared in a Volvoad campaign. He will discuss his roots in the music industry and its evolution. John Legend, the five-time Grammy Award-winning R&B singer, songwriter and pianist will survey today`s changing music scene as radio and MTV continue to narrow their playlists and emerging artists are taking new paths to stardom.
