MUMBAI: Internet giant Google has signed licensing deals with Universal Music Group and Sony Music Entertainment to launch a subscription music service, as per reports. Two months back, Google had inked a deal with Warner music.
As per the reports, these partnerships will help Google music to compete with fast-growing start-up Spotify. This deal will get on –board huge international catalogues by Sony Music and Universal.
According to sources, Search engine, Google may unveil the streaming music service at its annual developer conference which kicks off soon. Google plans to create separate music subscription services to its mobile-focused Google Play store and to its YouTube video website, as per reports.
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Pandora and Spotify have gained increasing popularity and they might soon have to face competition with the multi-national company Google.
Moreover, Apple is also eyeing this market and is talking with music labels for a subscription service option onto iTunes.
