MUMBAI: Streaming service Gaana has launched another addition to its original programming series. The new addition to its hat is called ‘Gaana Specials’. The show, ‘The Asha Verdict’ will feature the melody queen of Bollywood, Asha Bhosle, where she will review the latest film music exclusively for Gaana regulars. In the launch episode, Asha has reviewed the work of the musical maestro AR Rahman for his latest release ‘Mohenjo Daro’.
Gaana has introduced various audio shows as part of ‘Gaana Specials’ focused on the genres of movie, comedy, story-telling, romance, and music deep dive with celebrities from different fields. Gaana has thriving shows like – Kahanibaaz Ashish (with Ashish Vidyarthi), Sitdown Comedy (with Rajneesh Kapoor), Sarthak’s Rocumentary (Sarthak Kaushik) and Riya’s Retro (with Riya Mukherjee). Music reviews are yet another addition to the Gaana special repertoire.
Speaking about the new initiative Gaana COO, Prashan Agarwal said, “Gaana aims to create more entertainment opportunities for its existing users and tap into new audiences. It is a great opportunity for Gaana to work with the legend Ashaji, to create a new genre of content around music reviews. Our effort is to create content on the basis of customer affinity, in the process creating the universal audio content solution for all our customer needs. Gaana will cater to each of its consumers in a personalized way; users can choose the type of content they want.”
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On the basis of the consumption patterns of Gaana users, the current content has been planned. Apart from the innovative content and audio shows, Gaana is also planning to include documentaries and sports to its stock. These services will be launched in Hindi, English, Tamil and Telugu, and other regional content, afterwards. Brands that want to advertise will also get exclusive native placement opportunities as content creators, beyond the regular ad slots. Gaana currently has more than 200 advertisers on board for its music streaming service.
