MUMBAI: In the world of music, the spotlight often shines brightest on the singers whose voices rule playlists, arenas, and hearts. But behind the scenes, there’s a group of tireless professionals — managers, strategists, and confidantes — who keep the machinery moving. These are the people who handle the chaos, shape careers, and open the doors that allow talent to truly flourish.
Here’s a look at some of the powerhouses working quietly behind some of India’s most celebrated names.
Sonali Singh for Diljit Dosanjh
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Diljit Dosanjh isn’t just a singer; he’s a phenomenon. From ruling the Punjabi music scene to breaking records with his international tours and starring in films, his trajectory has been meteoric. Behind this smooth rise is Sonali Singh, who has been pivotal in building his global appeal. Whether it’s organizing world tours, brand collaborations, or helping Diljit bridge the gap between music and cinema, Sonali’s role is central to his ever-growing stardom.
Gurjot Singh for Guru Randhawa
Guru Randhawa’s journey from regional stardom to global recognition (Suit Suit, Lahore, and collaborations with Pitbull) didn’t happen overnight. His close collaborator, Gurjot Singh, has been one of the key figures orchestrating this transition. From brand management to expanding Guru’s presence internationally, Gurjot’s steady guidance is one of the strongest forces behind Randhawa’s polished, global-ready image.
Gaurav Arora for Rito Riba
Rito Riba and Riyaz Aly represent the new-age wave of Indian pop — youthful, digital-savvy, and adored by Gen Z. The person connecting their raw talent with industry platforms is Gaurav Arora. By guiding their careers, from viral hits to brand deals, Arora is ensuring these rising stars sustain momentum and evolve beyond just internet fame into long-term musical relevance.
Kushal Sampat for Neha Kakkar
Neha Kakkar is a household name today — with chart-topping hits, reality show stints, and an unmatched fanbase. Steering the ship behind the scenes is Kushal Sampat, who has been crucial in balancing her Bollywood commitments with her independent music and commercial ventures. His efforts, alongside Dharma Cornerstone Agency’s backing, have allowed Neha to become not just a singer but a full-fledged pop brand.
Vandana Sharma for Akhil Sachdeva
Akhil Sachdeva, known for his soulful hits like Humsafar and Tera Ban Jaunga, has carved a niche in the industry with his unique voice. But supporting his journey is Vandana Sharma, who has been instrumental in helping him transition from a promising newcomer to a recognized Bollywood playback name. From managing live shows to navigating film projects, Vandana ensures that Sachdeva’s artistry reaches the right stage and audience.
Aayushman Sinha for Armaan Malik
Armaan Malik’s career is proof that Indian pop can transcend borders. Known for both his Bollywood melodies and his successful foray into English pop with tracks like Control and Echo, Armaan is managed by Aayushman Sinha. With strategic vision and careful planning, Aayushman has positioned Armaan as a global Indian artist, securing collaborations, expanding his fanbase internationally, and ensuring his dual identity as a playback singer and pop star remains seamless.
While audiences hum along to chartbusters, it’s these managers and behind-the-scenes figures who ensure that the music never stops. They are strategists, protectors, and visionaries — the invisible hands that craft stardom. In a business where talent is only half the story, these names remind us that success is always a team effort.
