MUMBAI: Framework, one of the world’s leading independent purveyors of underground music experiences, has just unveiled the full slate of programming for its annual 7 Days of Framework at Sound.
Taking place between Coachella weekends – from Friday, April 12 through Sunday, April 20 – at renowned LA dance venue Sound Nightclub, 7 Days of Framework at Sound will once again deliver a marathon of pulsating underground sounds from a roster of world-class house and techno talents.
7 Days of Framework at Sound kicks off on Friday, April 12 with an epic b2b set between Maccabi House-founders Adam Ten and Mita Gami, who will be making their Sound Nightclub debuts, following a support set from Tom Breu. The weekend then continues on Saturday, April 13 with Ukrainian progressive house selector Miss Monique commanding the decks.
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After a Monday break, 7 Days of Framework at Sound resumes on Tuesday, April 16 with Brazilian beatmaker Maz and UK-based global house purveyor Ben Sterling teaming up for their first-ever back-to-back set. Next up, French DJ/multi-instrumentalist Folamour will bring his soulful selections to Sound Nightclub for the very first time on Wednesday, April 17, with LA-based underground hero Heidi Lawden on opening duties.
On Thursday, April 18, German house DJ/producer Purple Disco Machine will return to Sound for another floor-filling, headlining set, supported by Sound resident Lee Wells.
Rounding out the second weekend of 7 Days of Framework at Sound, Dutch contemporary techno maven Reinier Zonneveld will make his Sound debut on Friday, April 19. The weeklong affair will conclude on Saturday, April 20, when German Afterlife-signee Innellea (DJ Set) will make his inaugural performance at the revered venue. Headliner Innellea will lead the all-night melodic techno clinic, supported by Sound veteran Anakim.
Since its inception in 2017, 7 Days of Framework at Sound has become the go-to destination for underground music lovers between Coachella weekends, crafting a prestigious reputation as one of the premier house and techno showcases. Previous 7 Days Of Framework headliners include titans such as Solomun, Tale Of Us, 2ManyDJs, Black Coffee, Charlotte de Witte, Nora En Pure, and more. The event series has often championed these artists before their meteoritic rises to worldwide stature, further establishing Framework as elite curators on the cutting-edge of dance music talent.
“For the last few years, 7 Days of Framework has been the momentum catalyst for the Framework season, and features a carefully crafted program showcasing an array of diverse and talented artists that are an emblem to the current state of dance music. We are excited to welcome back returning acts, like Miss Monique and Purple Disco Machine, debut Adam Ten x Mita Gami, Folamour, Reiner Zonneveld, and Innellea to Sound, and sprinkle in the unexpected yet highly anticipated pairing of Maz b2b Ben Sterling, all while giving fans an intimate experience they don’t often get the opportunity to have with artists like these”. – Kobi Danan
After 7 Days of Framework at Sound wraps, the brand will continue showcasing top-drawer talent across Southern California. On Saturday, May 4, Framework Presents Keinemusik will mark the German record label/collective’s largest Los Angeles show to date. The sold-out event will see the collective bring their signature ‘Peace Kloud’ inflatable to the City of Angels for the very first time.
Then on Saturday, June 1, Framework Presents Solomun will touch down at an open-air venue in Southern California, representing the culmination of a fruitful, 10+ year creative partnership between the brand and the three-time DJ Awards winner.
Founded in 2013, Framework (which owns Sound Nightclub) has hosted upwards of 200 artists and 1.1 million guests across 35 venues internationally, becoming the principal consultant, talent buyer, and event producer for businesses and brands looking to present nightlife experiences to their markets.
In addition to owning and operating Sound, Framework’s dynamic portfolio includes successful endeavors such as opening the n ewly-minted The Spotlight; annually throwing Framework In The Desert as Coachella’s only festival-sanctioned, ticketed afterparty series; producing Wynn Las Vegas’ bi-annual Art Of The Wild festival; and making history by shutting down Hollywood Blvd for Fisher and Chris Lake’s 12,000 person “Under Construction” bonanza.
