MUMBAI: US broadcaster Fox, 19 Entertainment and FremantleMedia have announced that Ford, Coca-Cola and AT&T will return as the official sponsors for the 11th season of the music-based reality show ‘American Idol’.
As a leading partner since the show’s debut in 2002, Ford has returned as the official automotive sponsor. Once again, Ford vehicles and the show’s finalists will be featured each week in Ford music videos, airing Thursday nights. This content, along with candid ‘making of’ segments featuring the contestants, will also be available on www.americanidol.com. In addition, Ford will launch an all-new online promotion, offering fans an exclusive chance to win the ultimate show experience.
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The show will continue to serve as a platform for a variety of Ford vehicles, including the all-new 2013 Ford Escape. Ford will award a brand-new vehicle to both the runner-up and winner.
For the 11th season, Coca-Cola is offering programmes that bring “families together to enjoy moments of happiness and fun”. The show is the kickoff platform for the Coca-Cola Family Night program, which presents activities and recipes throughout January and February that encourage families to “make tonight a family night.” They will also launch the new “Coca-Cola Music Cover Artwork” contest. Fans candevelop their own special music cover graphics at www.mycokerewards.com/family and they could win a trip to attend the live American Idol finale. Coming back for a second year is the popular Perfect Harmony program that provides teens and young adults the opportunity to write a song with an award winning artist.
This collaboration will culminate in an incredible performance on the biggest stage in Hollywood during an American Idol broadcast. In addition, Coca-Cola will share exclusive behind-the-scenes content online at www.mycokerewards.com and www.americanidol.com, providing fans with an inside look at the contestant experience. Other activities designed to enhance the ‘American Idol’ experience will be featured in a variety of retail outlets across the country.
AT&T returns this year to celebrate its 10th anniversary as the official wireless sponsor of American Idol. Once again, AT&T makes voting easier and more convenient for its customers through exclusive unlimited text-voting during the voting window after each show. Additionally, AT&T customers will benefit from unique access to their favourite Idol moments through popular mobile phone content, including Vote Number Reminder, Social Sharing of Votes and Idol Trivia.
