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MUMBAI: An award-winning modern, post-rock band from Ahmedabad, Aswekeepsearching, known for its instrumental music interspersed with vocals, is soon to launch a new album. However, they didn’t think an album was enough to create a community of fans and like-minded individuals. Running up to the launch of their latest album, and their fan club, the band is taking it a notch above by dabbling in fashion with their apparel line, to bring this community alive.
Going beyond merchandise, Aswekeepsearching is the first indie band in India to launch an apparel line. Inspired by their second album, ZIA, this line is unique, minimalist and reflects the monotones experienced through their music. ZIA is sustainable, modern and completely gender less fashion, made by home-grown tailors, designed and conceptualized by Tanaya Sharma and Aswekeepsearching. With a focus on creating exclusive pieces for their fans, slow fashion is the undercurrent of ZIA. You can check out their latest collection ‘Ativa’, named after one of their songs, on Facebook and Instagram, and can purchase it on Tumblr.
