MUMBAI: Fever’s Delhi station has launched a new initiative – Off The Record, to encourage original musical talent, with an aim to provide a platform for young artists and bands that are yet to be discovered.
Fever 104 FM will handpick Delhi’s most promising talent and offer them an opportunity to perform and jam with the established artists of the music world. Says Fever’s Delhi station head Neeraj Chaturvedi, Fever â€?Off the Record’ has been conceived to promote the discovery of home grown music and performers, at the same time to give music fans in Delhi a chance to discover new music….
Amateur bands that can create music in Hindi and are keen to participate can send in their demo CDs through post at the Fever 104 FM office. The bands are then called for an audition and short listed by a team of experts. To be eligible, the entries need to have at least two songs recorded on audio recording software of one original song and one popular song with at least 70 per cent Hindi lyrics.
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Dhun, a young band, flagged off the event with an opportunity to jam with Mrigya, the band that created history in Edinburgh Fringe Festival and Dubai International Festival said.
Fever has recently launched a survey to gauge music tastes among Delhi listeners.
