MUMBAI: Striking to provide its listeners with differentiated programming and moving away from music content, Fever FM will air the mythological drama Ramayan from 13 September as a six-month long series with episodes airing every week day (Mon-Fri).
Fever Radio Ramayan, is a programming initiative set to enthrall listeners with a revolutionary approach in audio storytelling. The very first episode of Ramayan will air on 13 September at 7 am, where one can tune in and hear the mega epic with characters voiced by eminent personalities like Naseeruddin Shah, Om Puri and Anupam Kher.
Playing the character of Raavana Naseeruddin Shah said, Ramayan on radio was unheard of and when Fever FM approached me to play Raavan, I was truly elated to lend my voice to help reach out and educate our youth about the great epic of Ramayan. It has truly been a challenging experience to communicate the emotions and create a real life audio environment for radio listeners….
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It is wonderful that Fever FM has taken the initiative to retell the great Ramayan in a convenient yet powerful medium – radio. The reach and listenership that radio has is immense to influence minds and send out a strong message of love, brotherhood and faith through Ramayan. I thoroughly enjoyed recording and wish Fever FM the very best and urge them to continue adding value to our lives…. said Om Puri who has enacted a powerful â€?Kaal’ in the series.
Adding on, Anupam Kher who plays Dasharath said, From theater to silver screen, from comedy to action, I have experienced all shades of acting and entertaining my audiences. Still, being a part of Fever Radio Ramayan has been very exciting for me. Packaging and presenting Ramayan the way Fever FM has is truly commendable. With the fast pace of today’s life, the new generation needs a convenient way of reconnecting to their roots. I wish Fever FM all the very best and thank them for their efforts….
Fever FM business head S Keerthivasan said, Fever FM has always sought to be thought leaders, and to give our listeners the most special radio listening experience. Ramayan is a timeless classic and an integral part of our culture. With the Fever Radio Ramayan, we at Fever FM, are trying to tell its tale in an interesting and innovative way and platform. This is yet another â€?first’ that Fever FM brings for its listeners. I’m sure it will be loved and much appreciated across all age groups. We will continue to add such novel content to our programming and offer to provide the best of entertainment for our listeners.”
