NEW DELHI: Fever 104 FM, the radio station from HT Music and Entertainment Company; a subsidiary of HT Media, has launched its very first television commercial for the Kannada market in Bangalore.
The TVC is slated to go on air in the first week of 2009 on Kannada Gecs.
Says Fever 104 FM Bangalore station head Anjali Paul, We are delighted with the response of Bangaloreans since we launched operations in the city. The TVC further strengthens our proposition that Fever 104 FM â€?Is all about the music’. We wanted to convey the message to the listeners that kannada which was earlier considered to be down market language is now a â€?Cool’ language. Also the quality of music in Kollywood has changed and has become better in these years. Thus its cool and in vogue to listen to a kannada station like Fever 104 FM….
Shot in Los Angeles, Fever 104 FM describes the TVC as â€?Girls and the lips’ ad.
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