MUMBAI: Fever has announced the first Delhi Radio Survey which calls out to radio listeners in Delhi and seeks their opinions, preferences and views pertaining to music and programming content.
Findings from the survey will be utilised in providing Delhi with a truly compelling and relevant radio listening experience on Fever 104 FM. This survey is the first truly an epitome of bringing a democratic character of building Delhi’s very own radio station, which is of, by and for the listeners of Delhi.
Announcing the initiative, Fever Station Head Neeraj Chaturvedi, Delhi said, “We have adopted a policy of ‘listening to our listeners’. This is purely an effort to understand what Delhi-iites what in their radio station. We are inviting our audience to help us build a better radio station for Delhi. Tell us what you like, tell us what you don’t like and tell us the things you’d like us to improve! All comments will be taken into account in designing and refining the programming on Fever 104 FM”.
The survey, announced on 14 November, aims to reach maximum number of listeners all across Delhi via press, online and IVRS.
Listeners can visit www.delhiradiosurvey.com to fill in a small form and participate in the survey. Survey forms are also being printed in popular publications.