MUMBAI: Fever 104 FM, which emerged from the red per the last quarter’s financial results of HTL Media, has found another reason to celebrate. The station is celebrating its fourth anniversary of connecting with Delhi-ites, and has planned a line-up of musical activities to celebrate the occasion under the umbrella campaign – Fever Ga Ma Pa
The station has launched Radio Time Machine, an interactive game which will be played on-air, where every hour, the time wheel will spin, moving from one era of music to another, changing the genre of songs being played each hour. Another interactive program, called â€?Teenpatti’, on the lines of the card game popular during Diwali, will see three songs played back to back, which listeners will have to arrange in chronological order. Other ways and basis of playing the game in terms of pairs and colours, will give Teenpatti a musical twist. Appropriately, the winners of teenpatti will receive cash.
The station has also tied up with Attitude Alive in Gurgaon for a special Fever Karaoke Nite.
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The station is also launching its next season of â€?Fever off the Record,’ which is a platform for creating opportunities for young and aspiring bands, where they also get to jam with established artistes
Also lined up is the Fever Weekend Music Garage, where music can be bought. The network has tied up with select Music World outlets where some sought after classic and contemporary music records will be made available to buyers at discounted rates.
S Keerthivasan, Business Head, Fever 104 FM, said, “It has been a long and wonderful journey since we launched Fever in 2006… We have always tried to innovate for our listeners… and we promise to continue giving radio listeners in the city the best of experiences on Fever 104 FM”
