MUMBAI: Fever 104 FM is the official radio partner for Delhi Daredevils and Mumbai Indians this IPL season.
The radio station has partnered Daredevils for the fifth consecutive year and Mumbai Indians for the third time in a row.
Fever FM has planned interactive programming and contests around both the teams in their respective cities. From giving away match tickets every 104th minute, meet with the players to original IPL merchandise, the radio station is running campaigns like ‘RJ Sidhu aur Mumbaikars Honge Ek’, Daredevils Ke Damaad’ and ‘Junior Daredevils’ .
Commenting on the tie-up, Fever 104 FM business head- radio and entertainment Harshad Jain said, “It is an honour for us to partner with two of the best IPL teams – Delhi Daredevil and Mumbai Indians. The format of the game is very entertaining and highly active. Our programming initiatives, too, are equally fun and exciting. We aim to provide a platform for our listeners that will help them engage with the IPL team members in an enjoyable manner.”