BENGALURU: The sixth edition of the Brand Trust Report (BTR) brought out by Blue Lotus Communications has ranked Fever FM the most trusted brand in the FM radio category in the country. Fever FM also stands second as far as brand trust is concerned across all Media categories
In the Media-Radio FM category, Fever FM is followed by Big FM with a BTR rank of 370 in 2016 as compared to a BTR rank of 890 last year. At third place is Radio Mirchi FM with a BTR rank of 533 in this year as compared to a BTR rank of 904 last year.
In BTR-2016, Hindustan Times leads all media brands across all media categories in India with a BTR rank of 112, with an improvement of 316 ranks. Last year Hindustan Times had a BTR rank of 428. Fever FM stands second followed by Zee at no 3.
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Last year, the Subhash Chandra led Zee brand was ranked at first place in the Media category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015). The same company, ranks Zee as the most trusted brand in the Media–TV category,in BTR-2016.
Zee is also the most trusted brand in the Hindi GEC category as per the report. Zee’s ranking among the top 1,000 trusted brands in India has improved by 15 places to 176 all India in BTR-2016 from 191 in BTR-2015. Overall, across all categories of Media in India, Zee is the third most trusted brand in India as per BTR-2016.
In the Media-TV category, Zee is followed by Star Gold and Zee News in descending order of BTR ranks.
The Brand Trust Report, India Study, is a comparison of the trust held in brands. TRA says that BTR-2016, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 18000 hours of fieldwork covering 2,500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14,000/-.
