MUMBAI: Presenting another unique initiative from its bouquet, Fever FM Bangalore has launched a social campaign titled ‘Sadda Haq Aithe Rakh’ to reinforce women security in the city.
Highlighting one of the biggest concerns today, the week long campaign will be hosted by breakfast jock Shraddha who hosts the morning show ‘Mad Mornings’ from 7-11am. The RJ will build an interactive platform that will voice the concerns of the common women and solutions from the authorities, by featuring people from various walks of life discussing the rights that have been set for Indian women and how they can be practiced. The panel includes celebrities, experts, authorities and women across varied fields. The campaign will culminate on 26 January.
HT Media Radio & Entertainment business head Harshad Jain said, “Women security is a concern in the country today and we are attempting to use the power of radio to take this to as many people as possible.”
The initiative will also be extended on-ground to some popular malls in the city, which will feature a special ‘Sadda Haq’ signature wall. This wall will invite participation from women and identify the rights that need to be reinforced.