MUMBAI: Providing an opportunity for budding entrepreneurs, Fever FM and Reliance Commercial Finance launched Fever iDream on 3 September.
Sponsored by Reliance Commercial Finance, the initiative will lend its listener a chance to present business idea and the winner with the best idea will earn Rs. 25 lacs as its capital to pursue their own venture. The jury members will evaluate the submitted ideas and shortlist 10 best ideas from each of the four cities. From these 40 contestants, 4 finalists will further shortlisted and awarded Rs. 2 lacs each. The final round will be broadcasted on Bloomberg TV India. The listeners can send entries across Delhi, Mumbai, Bangalore and Kolkata on 16t September 2012.
The jury includes Mint business head Vivek Khanna, Reliance commercial finance CEO KV Srinivasan and Fever FM business head Harshad Jain.
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Commenting on the concept, HT Media Radio and Entertainment business head Harshad Jain said, “Fever iDream is the first such radio innovation where common people can fulfill their business aspirations and become their own boss. The concept is aimed towards helping budding entrepreneurs who have the capability but lack funds. Reliance Commercial Finance and Fever iDream can change lives and I am sure it will be a huge success”.
Reliance commercial finance CEO KV Srinivasan said, “There is an entrepreneur in all of us. However there are only a few who dare to dream big, who want to start their own venture, and who have the ability to make it. We at Reliance Commercial Finance specialize in “tailor-made loans” for entrepreneurs. This initiative is an extension of our philosophy. We want to provide an opportunity of a lifetime to people to bring out the entrepreneur within them and have a “tailor-made future”. We will do this by investing a seed capital of Rs 25 lacs in the winning idea. Radio is a mobile medium and offers cost-effective reach. Moreover we have UTV Bloomberg as the broadcast partner.”
