MUMBAI: Facebook’s video-on-demand platform Screenburn Media, has invested $5, 00,000 in Angel Investment. The funding will allow the company to move forward with its business plans in this calendar year.
Andrew Weisz of Lean Investments LP led the funding round, which saw many senior media veterans joining the raise such as Tom Singh and Michael and Simon Blakey from Avonmore Investments. Zodiak Rights chief executive Steve Macallister and Arts Alliance Media CEO Howard Kiedaisch have been appointed to its board.
London-based Screenburn Media has already seen success with films from Paul McCartney and The Rolling Stones and is working with major music and content companies on a number of releases this year. Screenburn director and founder Tom Raffe says, “Content owners may already have thousands or even millions of fans on Facebook, the app works very well to monetise this existing audience.”
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Screenburn was launched in December 2012 with Soda Pictures to release Pete Doherty’s debut feature ‘Confession of a Child of the Century’. Since then it has launched over 200 films on Facebook for distributors all around the world. Raffe adds, “Our momentum has continued to build and we’re already looking to bring some great releases to Facebook this year from some high profile musical artists, as well as sport and TV series.”
However, Macallister has joined the board of directors advising the company during its expansion, along with Kiedaisch.
Macallister said, “There’s no question that much of the future of long form video content lies with digital streaming. Screenburn is exciting because it offers content owners an opportunity to reach out to people already engaged with a brand or a particular release online. In an age where physical releases are seeing a downward turn, finding additional revenue streams is now a real priority for many companies looking to promote content.”
Kiedaisch said, “Screenburn already has an established track record and it was exciting to see the team working with some great content owners from major record labels to independent film distributors. I’m looking forward to working with them as the company continues to mature and build on its existing portfolio of work.”
