MUMBAI: Warner Music has tied up with eMusic to allow the online music club to sell titles by WMG’s renowned roster of artists directly from its website.
“As a leader in the music industry’s transition to a predominantly digital music business, we have worked hard to encourage and support innovative partners and creative business models that offer our artists unique ways to reach their fans,… says WMG senior vice president of digital strategy and business development Stephen Bryan. “We are pleased to be making our music available to eMusic’s passionate membership….
The agreement includes titles from WMG’ labels Atlantic, Rhino and Warner Bros., as well as albums released by indies distributed by WMG’s Alternative Distribution Alliance, such as Epitaph, Saddle Creek and Side One/Dummy.
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With the deal eMusic now has the ability to offer their members a wider selection of artists, albums and genres. Releases from the likes of The Cure, Flaming Lips and Built To Spill are available now, and more are expected to be added soon.
“Our editors look forward to contextualizing WMG’s catalog with the unique eMusic sensibility our members have come to expect,… says eMusic’s president and CEO Danny Stein, . “We’re excited to work with Warner Music Group’s labels, and by focusing on their hidden gems as well as classic albums, help them increase sales across their entire catalog.”
eMusic memberships start as low as $11.99 for 24 credits, giving music lovers and casual music fans access to a catalog that currently includes more than 7.5 million tracks. Individual songs start at $0.40 and albums at $6, and the site features editor’s picks and a recommendations system.
eMusic last year inked a similar deal with Sony Music Entertainment.
