MUMBAI: Indian rapper Emiway Bantai, renowned for his distinctive style and trailblazing contributions to the independent music scene, has released his latest single, Badshah through Believe Artist Services. This high-energy track blends hip-hop with a nostalgic nod to Bollywood, sampling the iconic “Badshah Oh Badshah” from the 1999 Shah Rukh Khan film.
Listen to the track here.
Badshah continues Emiway’s tradition of delivering powerful, raw, and unapologetic music, expertly showcasing his unique rapping style and ability to connect with his audience. Produced by Tony James, a long-time collaborator who has contributed to several of Emiway’s previous tracks, including the Machayenge series, this new release maintains the signature sound that has resonated with millions of listeners.
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The track stands as a path of Emiway’s evolution as an artist, where his creative lyricism meets Bollywood nostalgia, making it an anthem for both hip-hop enthusiasts and fans of classic Indian cinema.
With the teaser racking up over one million views on YouTube and skyrocketing to #2 on the charts within just 24 hours of its release, Badshah is set to leave an indelible mark.
Believe Artist Services formed a distinctive and strategic partnership, handling every aspect of marketing and distribution as the key partner for the project.
Shilpa Sharda, Director of Believe Artist Services for India and South Asia, shared her excitement for the EP release, and touched on Emiway’s journey as an independent artist, “Emiway and Believe have shared a close and collaborative relationship for years. As a truly independent artist, Emiway Bantai has continuously pushed creative boundaries, making it an absolute pleasure to work with him on a historic project like Bajis.
This project holds a special place for Believe Artist Services, as it features key tracks from our own catalog. The release of the first track from the EP, Badshah, has already created tremendous excitement among fans, energizing the entire Believe team as we gear up for the full EP release.”
The Rapper, Emiway Bantai, shares his personal perspective on the inspiration behind and the creative process of crafting his EP, “Since childhood, I have been a fan of the King of Bollywood, Shahrukh Khan and when the opportunity came to create this song for the Badshah of Bollywood, I immediately went to the studio and got busy. We all have grown up singing along SRK songs and some of our core childhood memories are linked with these songs. I took the opportunity of creating the EP which is the best of both worlds, Bollywood and Hip Hop! I have always worked independently, always on my terms. Discussions were going on for a while with Believe for this EP, but we only went ahead once the deal was locked on my terms. There are more iconic tracks coming up in the Bajis EP, which my fans are going to love. Big shoutout to the teams at Believe for their constant support.”
