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EMI Music enters into agreement with InMotion

RnMTeam by RnMTeam
October 30, 2008
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MUMBAI: Under an agreement between EMI Music and InMotion Entertainment, music fans can now buy and download music directly to portable devices at major US airports.

InMotion, US’s largest airport-based electronics and entertainment retailer will now make a selection of EMI Music’s key current and catalog albums and singles available for consumers to sample, purchase and download directly from its in-store PlayPoint Media Hotspot kiosks. Fans will be able to use PlayPoint’s touch screen stations to preview and buy full albums and tracks and transfer them directly to a range of portable music devices, including iPods, to enjoy on their flights.

Beginning this month, 45 InMotion retailers located at more than 20 major US airports, including New York’s JFK, Los Angeles International Airport, San Francisco International Airport, and those in Miami, Atlanta Chicago, Dallas and more will feature current titles from artists ranging from Coldplay and Katy Perry to Al Green and Lady Antebellum. A rotation of new and catalogue titles will be featured on an ongoing basis.

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“By offering a ‘fueling station’ for their portable devices, consumers now have an easy way to discover and buy new music they can enjoy on their travels. Besides this is a great opportunity for us to help connect the artists with fans,” said VP of Marketing and Business Development at InMotion Entertainment, Eden Goldberg. The PlayPoint works using a touch screen and credit card, consumers can browse, purchase and download content directly to their device for immediate use on their trip.

Founded on a unique business model that combines portable electronic entertainment with travel, InMotion will make albums available for $11.99. Whereas, downloads will be available as DRM-free MP3s in high quality audio (256 kilobits per second).

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