MUMBAI: EMI has signed an agreement with MXP4 to integrate its vast catalogue into Bopler Games social music gaming app for facebook.
For the first time any major music company has licensed its catalogue for sale within social games on facebook on this scale, and the deal demonstrates how the music industry can benefit from the growth of social gaming revenues which are projected to hit $5 billion by 2015.
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EMI will work with MXP4 to deploy music and games to fans through artist fan pages, which can then be shared virally across the site. The content clearing and ingestion process has already started and new tracks are expected to be made available on a regular basis.
Within Bopler Games, fans can play 60 second clips for free or purchase a music pass with music cash to play with full length tracks for the full game. Each time users purchase music, the artists, writers and labels receive royalties.
MXP4 CEO Albin Serviant said, We’re incredibly proud to work with EMI to bring their artists’ music to fans through Bopler Games. We are working hard to make sure that artists and songwriters can participate in the explosive growth of revenue in the social gaming space….
EMI VP digital business development Cosmo Lush said, MXP4 is a strong partner for EMI, as we look to expand opportunities for our artists and increase fan engagement. Facebook has already proven to be an effective touch point for the artist-fan relationship, and Bopler Games is a creative, entertaining way to help translate that to broader distribution and increased sales….
Bopler Games is built on MXP4’s patent-pending Automated Level Design (ALD) technology that automatically analyzes a song and extracts data based on its rhythm, melody and song structure. ALD enables any song licensed by MXP4 to be played in any game within Bopler and makes it easy for MXP4 and third-party game developers to quickly develop new casual music games. MXP4 anticipates regularly releasing new games. In addition to Pump It!, Space It!, Match It! and Snake It!, six music games are currently in production.
