MUMBAI: Setting off with flavours, aromas and recipes, India is about to eyewitness a chaste carnival of scrumptious gourmet garnished with aesthetic cultural demonstrations at an inimitable two-day music and food festival with international production values in December. Eat Pray Love will take place at Turf Club in Mumbai on 17-18 December 2016, at the Kolkata Race Course in January 2017, followed by Hyderabad, Pune and Nagpur.
Titled Eat Play Love, the festival will travel to Mumbai, Hyderabad, Kolkata, Pune, Nagpur in its inaugural year with a plan to expand to newer regions over the next three years. These cities will play host to the event, providing a fantastic backdrop for the family-friendly occasion and be rest assured there will be plenty to see, do and hear.
Spearheaded by Percept Live and The Eat India Company, visitors at the two-day festival will journey through the dedicated zones to music, art, photography, retail, wellness, comedy, adventure sports and more.
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The EAT section will host tailor-made zones such as #EatLive #EatFresh #EatGalli #EatCafes #EatTrucks to cater to the specific preferences of the discerning visitors apart from having live cooking demos and master classes with the top chefs of the country. The PLAY section will witness the kids and the alternative live stage for acoustic bands, comedy acts and dance troupes apart from an open theatre for movie lovers, a gaming zone for adventure fanatics and a retail zone for fashion addicts. The LOVE section will allow connoisseurs to indulge in some serious art workshops, graffiti wall art activities, yoga seminars, fashion shows, celebrity panel discussions, book reading sessions, karaoke open house and photography exhibitions.
As part of its promotional campaign, Eat Play Love will be undertaking slum beautifications, street installations at traffic junctures, countdown timers at heritage city spots and travelling caravans to create the relevant hype and awareness around the annual proposition.
Commenting on the festival EPL partner Chandni Dhall said, “While there are many festivals today, they cater to specific genres and are skewed to a sub-sect of the city’s population thereby ending up being either too localized or being limited in their offering. A single destination event which brings together the best of the city with international production values is the need of today. We aim to build and deliver on the 360 degree experience by reflecting on the diversity and spirit of each city and its citizens.”
Adding on Percept Live CEO Manuj Agarwal said, “With long-term access to the finest venues across the country, Percept will not only enable the perfect setting for the festival but will also add value by bringing in existing relations from state and city authorities and boards , celebrities, exhibitors among other things. The festival with not only be a tool to drive a greater participation from the local citizens and authorities but will in the coming years; become a bucket list event growing in scale and encompassing more categories. We aim to contribute 45 per cent to the tourism and state revenues over the next three years.”
Presented by Maruti Suzuki and Sccotsy, powered by Gionee and in association with Ola and Panchshil, Eat Play Love festival is backed and supported by Maharashtra Tourism.
