MUMBAI: Deutsche Welle, Germany’s international broadcaster, has officially launched DWRADIO/Bengali on FM in Bangladesh, making it available to listeners in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi and Rangpur daily between 8:00 and 8:30 am and 8:00 and 8:30 pm. DW-RADIO programming is broadcast via Bangladesh Betar’s FM network: 97.6 MHz in Dhaka, 105.4 MHz in Chittagong, 105.0 MHz in Sylhet, 102.0 MHz in Khulna, 105.0 MHz in Rajshahi and 105.4 MHz in Rangpur. Deutsche Welle offers international and regional news for listeners in Bangladesh. DW-Radio/Bengali additionally broadcasts current affairs programs, background reports and 10-minute radio magazines which include topics on youth and campus, health, women, culture, music, science, sports, environment and lifestyle.
Angelika Newel, Deutsche Welle’s Head of Distribution Asia, said, DW-RADIO/Bengali reaches a large segment of the population in Bangladesh. With FM broadcasts in prime time and drive time, our audience can really stay in tune with international and regional news and developments….
The youth population in the country is growing quickly and they demand a fast, up-to date and reliable source of news and information,… says Grahame Lucas, Head of Deutsche Welle’s South Asia Desk. With FM on the rise, we can now easily reach these listeners and provide them with a unique, international perspective about the world around them….
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DW-WORLD.DE/Bengali is part of Deutsche Welle’s multimedia strategy to further increase its reach in Bangladesh. Instant updates, news and podcasts are available via digital and mobile services on dw-world.de/bengali, Facebook (facebook.com/dwbengali) and Twitter (twitter.com/dw_bengali)
Our website is also becoming increasingly popular – especially with the urban youth who embrace new technologies,… adds Tobias Grote-Beverborg, Deutsche Welle’s Distribution Executive for South Asia. It offers quick and easy access to premium content and also offers our users the opportunity to join in on the conversation and contribute themselves….
