MUMBAI: The organisers of Dubai Lynx have announced the dates of the festival along with a change in its name from ‘International Advertising Festival’ to ‘International Festival of Creativity’. The event is scheduled to be held on 10-13 March 2013 at the Madinat Jumeirah, Dubai.
Dubai Lynx festival director Emma Lancaster said, “Entering their 7th year, the Dubai Lynx awards are established as the must win awards for the MENA industry. As organisers, we always strive to keep pace and what is clear is that creativity crosses a great number of platforms, from social media to technologies to user-generated content, meaning that to term the event as an advertising festival is no longer relevant.”
The move serves to involve creativity in all forms of communications from one that previously focused on traditional creative advertising.
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The international festival of creativity recognises creative excellence in advertising and communications in the Middle East and North Africa. The Dubai Lynx awards, which are part of the fest, honour excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications.
The 2013 Dubai Lynx website will be live from 13 October including registration details. The festival’s programme will be released early 2013.
Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the fest, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC).
Key dates:
Delegate Registration Opens: 18 November 2012
Entries Open: 9 December 2012
Entry Deadline: 7 February 2013
