MUMBAI: Ananya Birla’s debut International single ‘Livin’ The Life’ on Universal Music Group, crossed 2.5 million audio streams ever since its release in November, 2016. The music video has been viewed over 5 million times on VEVO/YouTube. The single also peaked at a high #11 on the Shazam Top 100 India songs chart which is a tough chart especially for a brand new artiste with an English song.
World renowned Dutch DJ Afrojack added to the glam factor by remixing this club hit. The impeccable remix with Afrojack’s inimitable EDM stamp on it takes the song to a whole new level. There will also be a music video for the recreated track that will feature on Ananya’s VEVO channel.
Catering to the world audience, Universal Music Group’s dance imprint PM: AM Recordings will release the track on 3 March 2017. PM:AM is a global dance network which supports established labels Virgin EMI, Island, Polydor, Astralwerks, Casablanca, AfterCluv and more. Ananya is the first Indian artiste to be released on PM:AM Recordings which is home to some of the biggest dance records from artistes including Tiesto, Alesso, Jonas Blue, Afrojack, SEEB, Sigma, Axwell / Ingrosso, Martin Solvieg to name a few.
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Sharing her excitement on the release of the Official Remix, Ananya Birla says, “Music has always been my magic. It’s an artist’s dream to get their work remixed by Afrojack. I hope this track gets people on their feet, dancing. I want to convey a heartfelt message through an upbeat track. I am very grateful to PM: AM Recordings for having given me the opportunity. Devraj has been my mentor through it all and I would like to thank him and the entire UMI team. I want to continue to make and release music for as long as I possibly can. I hope my music can inspire people and touch their lives in a meaningful manner”.
Afrojack added, “Music has the power to broaden horizons, I made this remix to try and show the potential of unexpected collaborations.”
Universal Music Group, South Asia managing director and CEO Devraj Sanyal stated, “We are thrilled to have Ananya as the first Indian artiste to get a worldwide release through PM:AM Recordings. It’s a huge moment and we are confident that this will open up doors for many more of our exciting new talent. To see the single being pushed in territories well beyond our shores is simply awesome. With this, we truly believe that Ananya is well on her way to achieve loads of success with her music and UMG will be right beside her mentoring and guiding her all through this very exciting journey.”
The Official Afrojack Remix of ‘Livin’ The Life’ will be released digitally worldwide on 3 March 2017 exclusively on PM:AM Recordings via the Universal Music Group.
