MUMBAI: Divo Music, a Warner Music India company and one of India’s leading music and content enterprises, today announced the launch of Loopd, a new label dedicated to independent music. With a vision to discover, empower, and amplify fresh talent from across the country, Loopd aims to be a launchpad for authentic voices and original sounds from India to the world.
Loopd is built on the principles of originality, quality, and creativity. By collaborating closely with independent musicians, the label will offer artists the resources and visibility needed to thrive while enabling their unique stories and sounds to reach audiences across India and beyond.
Backed by Warner Music Group’s global expertise, distribution network, and market reach, Loopd will allow its artists to access international audiences while remaining rooted in their independent spirit.
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The launch comes at a pivotal time when non-film and independent music is experiencing rapid growth in India, fuelled by streaming platforms and evolving audience preferences. Loopd is strategically positioned to tap into this shift by showcasing diverse new voices and catering to listeners seeking music that goes beyond traditional film-driven content.
Shahir Muneer, Founder & Director of Divo, said: “Loopd is built with artists at its heart. We want to empower independent musicians with the right resources, visibility, and reach, while letting them stay true to their creativity. This is about building a movement, not just a label. Being part of Warner Music, our goal is to blur the lines between indie credibility and mainstream success.”
Jay Mehta, Managing Director, Warner Music India & SAARC, added: “Loopd strengthens our commitment to India’s diverse music culture. Independent and regional voices are shaping the future, and with this label we are creating a platform that celebrates originality while connecting artists to global audiences.”
The label has already made its mark with its debut release “Nizhal” by Adhithya RK, unveiled by Malayalam superstar Mohanlal. It will follow with an exciting line-up of releases, including “Parota and Beef” featuring Tuhin, “Prema” featuring Junaid Kumar, “Hiraaya” featuring Samuel Paul, and “Peraasaye” featuring Pradeep Kumar.
With Loopd, the future of India’s indie music movement has found a new home.
