MUMBAI: Discovery Communications has partnered production music provider APM Music to launch Discovery Studios Tracks, a company that will make original music cues from the Discovery family of channels, including Discovery Channel, TLC, Animal Planet and Science Channel, available for the first time for licensing into third party productions.
“The Discovery brands are unique and set the standard for nonfiction programming today,” says APM president Adam Taylor. The music services and production music library giant that also has music library partnerships with Electronic Arts and NFL Films, will now enable Discovery tracks to be licensed by reality, documentary and narrative programmers, music supervisors and producers.Says Discovery Studios’ Footage and Music Services division’s vice president Peter McKelvy, “They have the knowledge, experience and relationships to accelerate the success of Discovery Studios Tracks.”
Discovery Studios Tracks is launching with a five CD set each containing 42 cues per disc. The theme of the library is, “Listen to Our World “, and represents the wide variety of styles and genres that make up the world of Discovery and that are designed to support the many varied forms of contemporary visual storytelling. Discovery networks feature non-fiction programming in the areas of science and technology, nature, health, human behavior, history, crime investigation, animals and pets, lifestyles, and education.
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APM Music Director Edwina Travis-Chin hand-selected each track from various Discovery Networks shows, categorizing them to be useful to a broad list of clients.
APM’s Custom Services division helps organizations leverage music copyrights, building new revenue streams from existing assets. APM’s team analyzes music collections and converts the musical assets to usable tracks that are then supplied to the production community through APM’s CDs and website and through its staff of Music Directors who provide personal recommendations to the company’s clients.
Discovery Studios Tracks uses eco-friendly CD packaging printed with soy-based inks, along with clear CD trays made of 100 percent recycled polystyrene, says a release.
