MUMBAI : After the phenomenal success of the first season, Coke Studio Bharat is back with Season 2, featuring an exciting lineup of artists and memorable tracks to celebrate the rich roots of Bharat. In its pursuit to amplify the global success achieved in the inaugural season, Coke Studio Bharat is primed to enrich #ApnaSunao with a fresh infusion of visual storytelling in Season 2.The groundbreaking journey commences with a dynamic and first of its kind collaboration between globally acclaimed music star, Diljit Dosanjh and the sensational dance crew, The Quick Style in their debut song, Magic. Inspired by love stories deeply rooted in the heartland, Diljit Dosanjh brings the enchanting magic of Punjab to the global stage, showcasing his expertise as the OG ‘Lover’ at Coke Studio Bharat and rekindling the art of falling in love.Uplifting this song with their electrifying presence, The Quick Style not only gets you grooving but also adds a whole lot of heart to the song.
Celebrating the spirit of love, Diljit Dosanjh’s new song, Magic is a heartfelt composition. The song musically, stylistically and culturally marks the beginning of a beautiful love story all set to connect new audiences across borders, celebrating the cultural diversity of India. The song narrates a magical tale of love, poised to become the quintessential anthem for lovers worldwide. As Diljit passionately expresses the magic of love, The Quick Style’s addition brings an exciting visual dimension, transforming Magic into a captivating masterpiece that truly embodies the essence of love. With nods to the timeless love story of Heer and Ranjha, Magic seeks to redefine the narrative of love, presenting a contemporary perspective on this enduring theme, infusing it with modern flair.
Magic narrates the tale of a modern romance of stolen glances and secret meetings, away from the watchful eyes of people. Set in rural Punjab, the song becomes a lyrical journey, blending together timeless elements of love, mischief, and the magic that brings hearts closer. As you listen, you’ll be transported into a world where emotions come alive, and the spirit of love dances openly, embracing the simplicity and beauty of every stolen moment. Magic isn’t just a song; it’s a composition to the timeless magic of love, celebrating the special moments that make up the beautiful story of romance. The song beautifully captures the feeling of hope and love,creating a world where youth flows freely like a river, and moments are valued in unique and meaningful meetings.
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Taking it to the next level, unlike ever witnessed before, season 2 of Coke Studio Bharat introduces a groundbreaking transformation by creating a unique storyline for each individual musical symphony breaking away from its traditional studio setting for the very first time. Thematically, this season pioneers visual storytelling hoping to delight and expand its narrative reach. The season promises to create a sonic journey that transcends boundaries, celebrating the rich diversity of India’s musical landscape. With a focus on Gen Z and their emotional spectrum, this season delves into themes of happiness, sadness, and fast-paced lives, promising an immersive journey through soul-stirring songs that resonate as the quintessential soundtrack to our lives. This exploration spans diverse traditions, from Marathi and Kumaoni to Punjabi and Hindi, ensuring a unique and compelling experience for audiences across India. Season 2’s stellar team is led by creative architect Ankur Tewari and the think tank comprising renowned lyricists Swanand Kirkire and Kausar Munir, alongside award-winning sound engineer and music producer KJ Singh.
Arnab Roy, Vice President, Marketing Coca-Cola India, and Southwest Asia said “We are thrilled to introduce Coke Studio Bharat Season 2.0, an ongoing celebration of the diverse and vibrant tapestry of Bharat’s regional music. With a commitment to showcasing our music globally, this season aims to be a platform for emerging, independent artists collaborating with established iconic names. Every soundtrack has been thoughtfully curated to mirror the diverse moods of a young, energetic, and optimistic Bharat.”
Universal Music India (UMI) as executive producers of Coke Studio Bharat spoke of the association. Devraj Sanyal, Chairman & CEO, India & South Asia, SVP Strategy- AMEA, Universal Music Group shares, “Coke Studio Bharat Season 1 surpassed our expectations, garnering immense love and appreciation on Songs like Khalasi, Holi Re Rasiya, and Kya Karie Korimol that seamlessly integrated into the ever-changing soundscape of our nation, propelled by the influence of Gen Z and Gen Alpha. The success can be attributed to the exceptional storytelling and musical integrity.As we embark on Season 2, our commitment is to elevate creativity and consistency in the synergy of music and artistry. The resonance of Bharat’s sound has transcended borders, celebrating global recognition and that brings us immense joy, fortifying our mission and purpose on a grand scale.”
Listeners can tune into Coke Studio Bharat across all audio OTT platforms including Spotify, Gaana, Saavn, Wynk Music etc. with creation & distribution managed by UMI. UMI has collaborated with Colosceum Media for video production, breathing life into Ankur Tewari’s vision.
Listen to the song here
