MUMBAI: Dhamaal 24 – the radio venture by B.A.G Network has started broadcasting BBC World Service Trust’s radio drama, Life Gulmohar Style from 22 February 2010.
Directed by the BBC’s award-winning producer Pervaiz Alam, Life Gulmohar Style addresses a host of issues faced by girls and women in modern day India. Already making waves in several Indian cities, the 156-part drama in Hindi tells the story of five friends in search of a destiny
Life Gulmohar Style will be broadcast on 10 stations of Dhamaal 24 106.4 FM every Monday, Wednesday and Friday at 1530 IST, followed by an omnibus of the drama on Saturdays at 1330 IST.
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Commenting on the development, BAG Chairperson cum Managing Director Anurradha Prasad said, The collaboration of Dhamaal 24 with the BBC World Service Trust is the first of its kind in India. We are happy to be broadcasting BBC’s show that aims to build better lives for women. Together, we hope we make a difference to the lives of Dhamaal 24 listeners…
Reinforcing this view, Dhamaal 24 National Programming Head Anil Kapoor commented, Listeners in places like Karnal, Hissar, Patiala, Shimla, Jabalpur, Ranchi, Muzaffarpur, Dhule, Ahmednagar and Jalgaon will be exposed to a show that tackles sensitive issues in an entertaining manner. We are sure that the drama will hold up a mirror to society and create a buzz around gender-sensitivity. In fact, we are planning a nation-wide debate through our stations on the issues raised by the BBC World Service Trust drama….
Commenting on the concept, Pervaiz Alam said, Penned by a team of six writers, Life Gulmohar Style was conceived after having a number of workshops at colleges with students and parents. Life Gulmohar Style may very well be the longest-running radio serial in India designed specially for the city-centric audiences of the FM Networks….
