MUMBAI: Based on Dewar’s philosophy of #LIVETRUE, Dewar’s, presents the fifth season of music-travel show ‘The Dewarists’. #LIVETRUE is a message of encouragement and a brand for those who’ve turned their passion into their driving force. ‘The Dewarists’ is a movement that identifies people who have followed their heart and inspired those who want to. The show will feature collaborations between various Indian and international musicians and artists from across the world with a focus on creating new music.
We have carried an article before on the same on 24 October 2016. Check it: The Dewarists set to return after two years, but only on YouTube
As per the collaborations are concerned, Benny Dayal, Naezy and Dub Sharma are teaming up and travelling to Manali, Clinton Cerejo, Bianca Gomes and Deepak Ramola are teaming up in Ladakh, musicians like Ankur Tewari and Prateek Kuhad are heading towards Shillong and renowned guitarist and founder of iconic bluefrog, Dhruv Ghanekar is collaborating with Rajasthani folk singer Mame Khan. Also, this is the first time Nucleya is collaborating with Papon.
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Part musical documentary and part travelogue, The Dewarists 5.0 celebrates will follow the journey of two such artists from completely different musical backgrounds, who will travel together to one destination in India and spend time experimenting with each other’s music approach. By the end of the journey, the artists will have together created a track that will reflect each other’s genres and influences and as well as what they gathered from their experiences at this new destination and through their journey there.
Each episode is to be shot at exotic locations like Ladakh in Jammu and Kashmir, Manali in Himachal Pradesh, Shillong in Meghalaya, and Madhya Pradesh. For all the artists, it’s not just about discovering each other’s music, but also discovering the place and the location and incorporating musical influences from the local environment.
Commenting on The Dewarists 5.0, Bacardi India Pvt. Ltd. MD Vijay Subramaniam said, “The Dewarists 5.0 will celebrate the creative individuals who embody the Dewar’s LIVE TRUE spirit. The aim of The Dewarists is to communicate an untold story and capture the essence of the artists and their LIVE TRUE journey.”
