MUMBAI – Breakout star Dax has released a brand-new music video and reimagined track of his hit song, “To Be A Man,” both available everywhere today. The Canadian-born Nigerian wordsmith is known for connecting with his audience using his own lane of topic-driven music that generates conversations. In just six months after its initial release, “To Be A Man” has been a song fans have kept going back to –garnering over 35M total streams to date—so much so that three-time Grammy Award-winning, Diamond-certified artist Darius Rucker has jumped on the country crossover re-mix.
Directed by Logan Meis, and released through RECORDS/Columbia, the video tackles Dax’s poignant exploration of masculinity, societal pressure, and the toll this can take on mental health, challenging listeners to embrace their true selves.
The new “To Be A Man” track and official music video featuring Darius Rucker are out everywhere now. Check out the video HERE.
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“To Be A Man,” follows Dax’s breakout viral hit, “Dear Alcohol,” which spawned a now Platinum-certified re-mix with Elle King, finding space between both hip hop and country music genres and appearing on numerous Billboard charts, Billboard Digital Song Sales, Country Digital Song Sales, Hot Country Songs, Emerging Artists, and landed on a multitude of Spotify charts, including Viral 50 (US + Global) in addition to other countries.
Dax’s latest release caps off a massive year for the genre-bending artist. He earned a Juno Award Nomination for “Breakout Artist of the Year,” made his TV performance debut at the Canadian Country Music Awards, where he also picked up the award for top selling Canadian single for “Dear Alcohol,” released his What Is Life? EP, and is currently performing all over North America on his Canadian and U.S. headline tour.
For more information, visit daxofficial.com.
Rucker joins the song following the recent release of his latest critically acclaimed solo album, Carolyn’s Boy, named for his late mother and available everywhere now. He first achieved multi-Platinum status in the music industry as lead singer and rhythm guitarist of Hootie & the Blowfish, who have sold more than 25 million albums worldwide, including their 2x Diamond-certified (21x Platinum) debut Cracked Rear View which remains among the top 10 best-selling studio albums of all time. Since releasing his first Country album in 2008, Rucker has earned a whole new legion of fans with four No. 1 albums on the Billboard Country chart plus 10 No. 1 singles at Country radio and 11 Gold, Platinum or multi-Platinum certified hits. He was inducted as a Grand Ole Opry member in 2012 and won his third career GRAMMY Award in 2014 with his Diamond-certified (11x Platinum) version of “Wagon Wheel,” one of the top five best-selling Country songs of all time.
For more information, visit DariusRucker.com and follow on social media @DariusRucker.
