MUMBAI: Colors has launched a promotional music video for its upcoming reality show, Bigg Boss 4.
The unconventional music video features host of the show, Salman Khan, grooving with a bevy of beauties. The video will break on the channel tonight.
This is the first time that the channel has launched an official music video of its show.
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The video has been directed by film director Milan Luthria and has been choreographed by Pony Verma. The music has been rendered by composer duo Sajid-Wajid.
Wajid has also lent his voice to the track. Khan’s look for the video has been put together by his sister, Alvira Agnihotri, and fashion designer, Ashley Rebello.
Colors programming head Ashvini Yardi said, Since the time we have announced Salman Khan as the host for Bigg Boss 4, we have witnessed unprecedented excitement and buzz amongst the viewers. Keeping in mind our promise of giving viewers ‘andar majaa aur baahar majedaar’, we have released a series of entertaining promos and are releasing a music video for the first time. Viewers want more and more of Salman and till the show goes on air, we will keep them entertained with the music video and lots of other surprises.”
Speaking about this initiative, Colors director- marketing Rajesh Iyer added, Our marketing efforts around the show reflect the same kind of enthusiasm and innovation to further build curiosity around the show. For the first time we have launched a music video that will not only be showcased on our channel but also on other channels across genres. The idea was to create an unconventional musical to give our viewers a sneak peek of the show and a memorable experience. The video has everything that will create buzz and keep our viewers entertained till the show goes on air….
The entire background setting of the video has a Moroccan look. The video has been created keeping in mind Salman’s bindaas and fun attitude and the various emotions contestants go through in the Bigg Boss house – hatred, jealousy and insecurity.
