MUMBAI: To combat digital piracy, China has established â€?The Alliance of the Digital Music Industry (ADMI),’ its first industry-coordinating organization of Internet music operators and music content providers.
The ADMI organisation includes internet giants – Tencent, Sina, and Baidu, record labels like China Record Corporation, Yuehua Music, Rock Mobile, Chia Tai Music Group, Ocean Butterflies Music, and three major telecom operators – China Mobile, China Telecom and China Unicom.
Ocean Butterflies International spokesperson said, “The establishment of this Alliance is an unprecedented creation for China and even for the world. China’s digital music industry will be inevitably revitalize with glowing vitality through the content and channel sides’ effective communications and joint efforts done under the guidance of The Ministry of Culture.
Baidu representative said, “In the Internet era, the development of the digital music industry requires joint exploration. We believe that establishing this Alliance will play a landmark role in accomplishing this goal.”
ADMI organisation also announced that the alliance will launch a series of industry and social activities, including, “Hand-In-Hand – China’s Music Volunteers in Action,” a public service activity and also an original theme music video.