MUMBAI: CD compilation series, Now That’s What I Call Music!, will partner with Simon Fuller – founder of 19 Entertainment, and creator of American Idol – to bring the “Now” brand to television and internet.
The announcement comes as “Now” celebrates a decade of hits in the US with a 10th anniversary CD, and coincides with “Now” UK’s 25th birthday.
The “Now” series has sold over 72 million CDs in the US alone. Now CEO Bob Mercer says, “Fuller is negotiating on behalf of the 19 Entertainment/Now partnership, beginning with a US network television show.”
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Although details of the show’s content are still under wraps, Mercer says that it will be an interactive programme using both TV and the internet.
“Fuller believes as I do that “Now” is a perfect window to what is current and happening in the music world today. Adding his un-matched TV expertise will make this a unique program,” says Mercer.
Fuller adds, “I am excited by the prospect of this partnership with Now because I think we have the opportunity to create an important and innovative new music show. Music reaches out across boundaries and cultural borders; a global music show can take a song to any part of the planet, and the first performance of new songs and videos will become real events, just like they used to be.”
The Now That’s What I Call Music! series is a compilation and joint venture between EMI Music, Sony Music Entertainment, and Universal Music Group. The series debuted in the US in 1998.
